It's got me fired up to fight back against this attack from a corporation who has no moral sense.
How dare they promote their crap at the expense of the natural world! Over the years I have seen many kids get off a coach and run into the woods equally incredulous that they were so lucky they could have all this for free!
We must not let environmental education be seen as boring and we have a duty to promote the joys of nature over plastic trash. I have worked for over 20 years making environmental education more interesting but perhaps I have missed the point; should I even be calling it 'education'? Should I not be going out selling outdoor 'play' instead.
Of course, some may be taken in, their message comes in a medium very well suited to the fun toys promise, so perhaps we need to use their favourite promotional weapons to sell real stuff to kids and parents? Project Wild Thing are showing the way:
compete with the likes of Toys R Us.
If you know a council suffering cuts who may be interested in new alternatives do please put them in touch with me.